In political communication, a big lie — what is known as the “illusory truth effect” — is when the constant repetition of misinformation makes people more likely to accept it as truth.
Repetition is how lies gain traction. The more exposure to specific ideas and tropes that may be false claims, the more likely it is that this misinformation becomes understood as real.
A plethora of fake news circulates on the internet and social media. Unlike misinformation, which refers to false or inaccurate information, disinformation campaigns deliberately spread propaganda to create fear and suspicion.
