Since the 19th century, shopping has been an integral part of Notting Hill’s cultural identity. Portobello Road market evolved from selling fresh food to becoming a treasure trove of antiques and vintage fashion by the 1960s. Can you really call yourself a Londoner until you’ve gone elbow to elbow with the flock of tourists that meanders up and down it each weekend?
Now, there are a few more stops on this must-shop tour: a new crop of independent brands that have found their home in the neighbourhood. Many of these have tested the waters with a pop-up presence before committing to the risky business of permanent in-person retail.
