In the cannabis market, brands might not be as important in the short term when states legalize, but over time could show loyalty to consumers.
Importance of Brands: Cannabis brands need to be consistent and reliable and in the long term could need more of a national scale instead of a single state or couple state business model. This was the message put forth at the Benzinga Cannabis Capital Conference by Nick Kovacevich, the CEO of Greenlane (NASDAQ:GNLN).
