The early idea for Promise Mascot Agency was going to be very different from Kaizen Game Works' open world detective adventure game Paradise Killer. It had stemmed from art director Rachel Noy's desire to create a management sim akin to the Kairosoft's management games, like Game Dev Story presented in pixel art.
"We liked the idea but we knew that we wanted to do something bigger than just a 2D thing," says studio co-founder and game director Oli Clarke Smith. "Kairosoft also has a really good production line of those games and we were worried that we'd be entering a fairly crowded market."
