Jo Malone CBE grew up in south-east London and left school at 13 to care for her mother. She is the founder and creative director of the luxury fragrance brand Jo Loves. She previously founded, and sold, Jo Malone London and left the brand in 2006.
In 2023, Jo moved to the Middle East to seek out adventure. She created a new company in the region and launched a drinks business, Jo Vodka, in 2025.
