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The Guardian - UK
The Guardian - UK
Lifestyle
As told to Lily Smith

How I Shop with Caroline Hirons: ‘I like a proper knicker’

Caroline Hirons, smiling with blonde wavy hair, wearing large floral earrings and a blue polka dot shirt surrounded by illustrated graphics

Caroline Hirons started her career working at the Aveda counter in Harvey Nichols before launching her successful skincare blog in 2010, which has since amassed more than 160m views.

Her debut book, Skincare, was a Sunday Times bestseller. Caroline launched her skincare app, Skin Rocks, and her skincare brand of the same name in 2022.

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