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The Guardian - UK
The Guardian - UK
Lifestyle
As told to Hannah Booth

How I Shop with Anya Hindmarch: ‘I would label everything if I could’

Anya Hindmarch photographed against a purple background with food illustrations

Anya Hindmarch founded her eponymous luxury accessories business in London in 1987, and she now has 15 stores worldwide. Her I’m Not A Plastic Bag and I Am A Plastic Bag projects ignited the debate over the use of plastic bags and contributed to the decision to charge for plastic bags in UK supermarkets. In 2021, her brand launched the Universal Bag, a collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags that are intended to biodegrade at the end of their useful life.

Hindmarch opened the Village on Pont Street in London’s Chelsea in 2021, a community of neighbouring stores clustered around the Anya Cafe. That same year, Anya published her first book, the Sunday Times bestseller If In Doubt, Wash Your Hair.

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