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The Guardian - UK
The Guardian - UK
Lifestyle
Madeleine Aggeler

How I beat overwhelm: I ditched online clothes shopping – and gained money, time and mental energy

Madeleine Aggeler browsing a shop in Washington DC
‘When I start to feel the urge to spend two hours shopping for midi skirts on my phone, I try to figure out what is behind that impulse.’ Composite: Guardian Design; Greg Kahn/The Guardian

There was a time when, in order to acquire a new item of clothing – say, a dress – you had to either inherit it from a family member or trek to a store and have an identity crisis in the changing room. Now, you can buy one in under two minutes from your couch.

Online shopping should have made my life easier. Being able to purchase from home or on my commute should have freed up my time and energy. It should have also made me a more ethical, conscious consumer. No need to load up on plasticky tops from Forever 21 – I could use my phone to shop secondhand or from sustainable brands. Instead, the siren song of cute clothes consumed my brain and lured me on to the rocks of infinite scrolling, consumerism and credit card debt.

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