Once upon a time, money brags used to be glaring: a designer handbag on your Instagram story, maybe a manicured hand resting on the steering wheel of a Porsche; gloating that, particularly in the UK, we find morally repugnant. Money talks, wealth whispers, we’ve all heard said with an air of superiority roughly a billion times. Logomania, it’s clear, is best left in the 2000s.
Because boasting looks a little different in 2026. Now, the biggest wealth flex isn’t the blinding monogram of high-end leather goods or a souped-up sports car but analogue activities like padel, pottery and pilates, which afford the upper tax bracket pause and peace while the vast majority scuttles about, eyes glued to phones. Taking a beat is a privilege in itself.
