Harmful stereotypes about Africa in the global media are costing the continent billions each year and shaping damaging perceptions, campaigners are warning. A recent report explored the economic impact of biased media narratives, linking them to lost investment opportunities and higher borrowing costs for African nations.
“Negative narratives about Africa have real consequences for people’s lives and futures,” said Abimbola Ogundairo, campaign lead for the NGO Africa No Filter, which produced the report and works to promote balanced storytelling about the continent.
