The hallmark of premium travel is now more about the experiences offered than just the destinations themselves. Riding this shift is Goodwind Moto Tours, a homegrown company founded by three former corporate executives who turned their shared passion for motorcycling into a premium experiential travel business. What began as a bootstrapped venture just before the pandemic has since evolved into an international motorcycle touring company operating across Asia, Europe and Africa, with a loyal community of repeat riders and ambitious global expansion plans.
In this conversation with The Economic Times Digital, Anil Nair, Co-founder of Goodwind Moto Tours, talks about how he teamed up with Amit Desai and John Francis to identify a gap in India's motorcycle touring ecosystem, building a premium brand in a niche market, scaling the business without compromising on experience, and why India needs to move beyond sightseeing to create world-class experiential tourism offerings. Edited excerpts.
