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Elizabeth Castaldo Lundén, Kluge Fellow at the Library of Congress, University of Southern California

How Giorgio Armani mastered the art of outfitting Hollywood stars to sell clothes to the masses

Over the course of his career, Giorgio Armani outfitted characters in more than 200 films. Franco Origlia/Getty Images

The death of Giorgio Armani marks the passing of one of Italy’s most influential fashion designers.

As someone who studies the intersection of fashion, media and entertainment, I think one of the designer’s most impressive feats is how he harnessed Hollywood to extend the global reach of his brand.

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