Over the past few years, the potential uses of generative AI, both positive and negative, have been talked to death. However, there's one application of the technology that small business owners are saying is often overlooked: the deepfake economy.
Several small business owners told Business Insider that since ChatCPT's debut three years ago, the deepfake economy has blown up. Now, scammers are using these deepfakes to pose as employees of a company, running cons that are wreaking havoc on the brands' reputations and bottom lines.
