Step aside Kate Moss, Jane Birkin, and even Grace Jones, as there's a new fashion muse quickly rising up the ranks—and we’re all likely to be very familiar with this face, or should I say skin, as creative directors dig into the fruit and veg patch to inspire their designs.
Don’t believe me? Allow me to remind you that Jacquemus just recently rode around Los Angeles in a banana-shaped go-kart to launch its new store. The fruit was also emblazoned across pieces from the brand’s Autumn/Winter 2025 collection. Louis Vuitton recently re-issued its Takashi Murakami cherry-adorned collection. And Loewe, that is no stranger to the allotment aesthetic—having woven radishes and ginger into silk sets for its Autumn/Winter 2024 collection while also creating beaded bag charms of asparagus, mushrooms and peas—has just unveiled a tomato bag that’s taken over the internet. Not to mention it just floated a just tomato-shaped hot air balloon over Cappadocia in Turkey. Plus, a handful of other labels including Chloé, Balmain, and Farm Rio have all been spotted getting a little green-fingered of late.
