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Motorsport
Motorsport
Sport

How Formula E is counting on content creators to attract new fans

“I’m surprised they let that happen” admitted Brookyln Peltz Beckham after he and 10 other Formula E novices were given complete control of a GEN3 Evo car at the Miami Autodrome this week.

In a bold move, Formula E recruited 11 content creators and brought them to Florida, having assigned each of them a team and a driving coach, and gave them two days to get to grips with a car that accelerates faster than its Formula 1 equivalent.

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