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InsideEVs
InsideEVs
Technology

How Ford's $30,000 Electric Truck Hits Reset On How Cars Are Made

"We're doing so many new things, I can't tell you with 100% certainty that this will all go just right," Ford CEO Jim Farley said this week in Kentucky as his team unveiled a bold new plan for affordable electric vehicles. "It is a bet. There is risk. The automotive industry has a graveyard littered with affordable vehicles that were launched in our country with all good intentions."

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