Three-quarters of British shoppers are loyal to their usual supermarket, but the UK retail sector is no stranger to the complex and fluctuating needs of its customers.
In the last three years alone, shops have had to deal with Brexit, a pandemic and a cost of living crisis – all of which have influenced their customers’ behaviour. More recently, large UK supermarket retailers have struggled to meet customer demand for fresh fruit and vegetables, causing shortages, which has led to the need to impose buying restrictions.
