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WEKU
WEKU
Pien Huang

How financial counseling at the pediatrician's office can help families thrive

The Quitco family got financial coaching through a program at their pediatrician's office. It's helped them get ahead. (Quitco family)

In 2018, Chris and Daisy Quitco of Compton, Calif., had a baby girl. When they brought her to the pediatrician for a one-month checkup, they expected to encounter doctors, crying babies and flu shots. They didn't expect to see a personal finance coach in the exam room.

For the Quitcos, it turned out to be a lifeline – a well-timed intervention that helped stabilize their finances. "We never expected to walk into a clinic and be able to speak to someone about what we're going through, especially our life experiences and debt," Chris Quitco says.

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