Journey back 10 years and Morley’s was only a cult South London chicken shop. Well-loved, a handful of celebrity fans, but it stopped at good fried chicken, considered branding and a relatively small but loyal fanbase. The idea of a collaboration with the condiment behemoth Heinz — not to mention a pop-up at the fashion crowd’s favourite hotel The Standard — would’ve been largely unthinkable.
Morley’s has transcended its former status. It has gone, for a time at least, upmarket. It is not just the place with excellent wings venturing north of the Thames. Morley’s is now a bona fide brand: arguably it sells “the” fried chicken — the stuff we’d offer to aliens were a group to land somewhere near Carshalton.
