The first F-word you think of in relation to Marks & Spencer may be food or fashion, but it could soon be Formula 1. Surprised? Probably not, if you’ve been keeping even a squinted eye on not only the sports pages, but cinema, fashion spreads and the social media accounts of chic people across the globe.
Interest in the sport is at an all-time high—picture a fanbase of 827 million people worldwide, growing at around 12% each year—and fashion brands are vying to become aligned with it.
