For the last 40 years, Fascinations has led a quiet movement of transforming the landscape of adult toys, expanding from the original Tucson location into a trusted destination for women seeking guidance, confidence, enjoyment, and self-expression. With a vision to empower women, the company's journey so far reflects growth, innovation, and a commitment to creating welcoming spaces where personal exploration can feel natural, supported, and joyful.
Starting as a live entertainment booth, Fascinations evolved into a space where both education and entertainment could flourish side by side. "The founder realized that the business could do well with a retail element," says Courtney Elkins, Head of Retail. "It gave women, men, and couples a place to explore with curiosity and comfort."
