It's at this time of year, the end of the football season, when countless young players up and down the country are told that their dream of becoming a professional footballer won't turn into reality.
But if they're anything like sporting entrepreneurs James Wren and Jack Dyer, they've still got a bright future ahead of them. The duo founded Freetrain, a sports apparel brand that's made waves in the training world over the past few years thanks to their trademark running vest, purpose built for handily holding a mobile phone.
Wren, a goalkeeper, spent time in Manchester United's famous youth setup as a teenager, while midfielder Dyer was at Aston Villa until he was 18. The two crossed paths at Burton Albion more than a decade ago and a friendship was forged during journeys up and down the A38. The pair began their business adventure together in 2015 upon realising that full-time football wasn't an option.