Never did I think, when setting out on a career in fashion journalism, that I would end up writing about football. And yet the fashion-sport crossover has struck again—this time perfectly timed for the summer of football, with the Champions League just coming to a close and the World Cup 2026 starting today. And it spans far further than the sea of Arsenal shirts currently doing the rounds in North London.
Tommy Hilfiger has partnered with Liverpool FC. Grace Wales Bonner has released a re-edition of Adidas's Predator football boot in snake print. Selfridges has opened a FIFA World Cup pop-up, and Jacquemus and Nike have collaborated with the Fédération Française de Football on a World Cup capsule collection.
