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International Business Times UK
International Business Times UK
Business
Niloy Chakrabarti

How English Willow From UK Forests Drive India's $12 Million Cricket Bat Industry

Bats made from English willow are preferred by top batsmen worldwide. (Credit: Steward Masweneng/Pexels.com)

Cricket is a sport that runs wild in almost every street in India, with people from all walks of society playing or watching it passionately. People spend hours in shops trying to find the best quality cricket bat, meticulously checking the "ping" and ensuring it's "knocked in" well for use in the streets or a professional cricket match.

Certified cricket bat makers like Sareen Sports (SS) in India are among the top manufacturers in the world. Pro players in regional tournaments and at the national level use their bats, which are known for their high performance and quality and can cost up to $1,000. While making a cricket bat is labour-intensive, the high price is due to the unique wood used to make these highest-quality bats.

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