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Birmingham Post
Birmingham Post
Business
Tom Pegden

How doughnut maker Project D plans to hit £12m turnover in just three years

Management at a doughnut company have outlined how they want to hit £12 million turnover in the next three years.

Derby-based Project D, which currently has a turnover of £2.6 million, is launching a £400,000 crowdfunding campaign to bring in money for expansion. Anyone from professional investors to members of the public can become a shareholder with a stake of £50 – and help the business on its ambition to become the world’s biggest doughnut company.

The money will be used for product innovation, retail expansion, digital marketing, e-commerce and key office hires.

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