Asda's much-heralded new basic food range hit the shelves this week - just in time for the long bank holiday weekend.
Plans for the range - which will eventually be stocked by all of the chain's 581 stores - was unveiled earlier this year, when Asda revealed it was axing its Smart Price range and launching an extended range under the Just Essentials brand.
Asda clashed with Waitrose when its plans were announced, as the up-market grocer claimed the name was too similar to its trademarked Essential Waitrose brand. It was revealed last month that Waitrose had dropped its threat of legal action.
