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Marie Claire
Marie Claire
Lifestyle
Emma Childs

How Do You Find Your Personal Style?

Animated ollage of Personal Style Subjects. Baddie Winkle, Caroline Vreeland, Taylen Biggs, Dr. Qin Huilan, Jasmine Crockett, Tavi Gevinson.

In an era of ultrafast fashion and rinse-and-repeat trends that all sort of feel the same, there seems to be a shortage of true personal style. The kind of distinct wardrobe that feels original and inspired. Something fresh.

Not that it's easy to find one's sense of style. How do I want to dress? It's a surprisingly complicated question. Internet micro-trends might seem like cheat codes, but TikTok’s-core du jour often says more about your algorithm than anything specific to you. Even when you do manage to develop a fashion identity, it’s always subject to change; life events—motherhood, a career pivot, a loss—can sever your connection to clothes and require a re-thinking of how you dress. And just like that, you're muddling through fashion influencer feeds and newsletters and trying to figure it all out again.

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