
In an era of ultrafast fashion and rinse-and-repeat trends that all sort of feel the same, there seems to be a shortage of true personal style. The kind of distinct wardrobe that feels original and inspired. Something fresh.
Not that it's easy to find one's sense of style. How do I want to dress? It's a surprisingly complicated question. Internet micro-trends might seem like cheat codes, but TikTok’s-core du jour often says more about your algorithm than anything specific to you. Even when you do manage to develop a fashion identity, it’s always subject to change; life events—motherhood, a career pivot, a loss—can sever your connection to clothes and require a re-thinking of how you dress. And just like that, you're muddling through fashion influencer feeds and newsletters and trying to figure it all out again.