How do you engage customers when the economy slows down? A Twilio marketing exec explains

Young woman sitting on the armchair holding a credit card for online shopping on laptop (Credit: Igor Alecsander by Getty Images)

Good morning,

Ever buy someone a gift, like a sweater, and it's not your personal style? Yet you get tons of emails with photos of it in different colors and matched with items you'd never wear. When a company is spending valuable dollars to track your every move online but doesn't know what you really like, that's poor customer engagement practices, according to Katrina Wong, VP of marketing at Twilio Segment.