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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Adam Schupak

How do sponsors footing the bill feel about approved changes to the PGA Tour? The mood is changing

PONTE VEDRA BEACH, Fla. – All the focus of the changes coming to the PGA Tour has been on the reaction of players to the designated event model to be implemented beginning in 2024. But as one PGA Tour tournament director was quick to point out the real story is this — how do the people who are being asked to foot the bill feel about it?

After all, there are no big-money purses without sponsors. And the elephant in the room is how non-elevated events feel about paying the same amount of money for potentially inferior fields.

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