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Zenger
Zenger
Health
Josh Brady

How Do Different Generations Treat Their Health As An Investment?

Vox Media
Festival goers participate in Harvest Kids Yoga during day two of the 2022 Pilgrimage Music & Cultural Festival on September 25, 2022 in Franklin, Tennessee. (Photo by Erika Goldring/Getty Images for Pilgrimage Music & Cultural Festival)

Seven in 10 Americans (72%) treat their health as an “investment” that will gain value over time. 

A recent survey of 2,000 U.S. adults found the average person would spend $827 more on fitness apparel and equipment this year if they knew they would be in the best shape of their life 20 years from now.

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