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The Independent UK
The Independent UK
Kelly Rissman

How did Pop-Tarts become the biggest thing in college football bowl games?

When the 2024 Pop-Tarts Bowl culminated, a mascot dressed as the tasty breakfast treat descended into an 11-foot-tall toaster, complete with fireworks and the winning college football team cheering loudly.

What emerged was a life-sized edible Pop-Tart, serving as a championship treat devoured by the victorious Iowa State Cyclones.

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