If you were anywhere near social media this past Sunday night, you probably at least glimpsed the divisive mess that was the second season finale of Euphoria, HBO’s technicolor, gleefully excessive soap on the outsized trials and tribulations of suburban California teens. After a buzzy and acclaimed but modestly watched debut in 2019, the show’s second season has blown up: HBO announced Tuesday that Euphoria, with help from its new streaming home on HBO Max, is now its second most watched show since 2004. It averaged 16.3 million viewers an episode this season, behind only OG HBO juggernaut Game of Thrones, which drew an average of 44.2 million viewers during its final season in 2019.
But perhaps more impressive, and telling, than its 2022 viewing stats is Euphoria’s digital footprint. According to Twitter, the drama is the most tweeted-about show of the (still young) decade, with 34m tweets in the US alone. This is by design: Euphoria, adapted by Sam Levinson from the Israeli show of the same name, is audacious in style, almost pugnaciously provocative in substance, with imitable peacocking fashion and easily memeable cutaways. In other words, catnip for the online crowd.
