According to Gallup, support for same-sex marriage has climbed from 27% in 1996 to to 71% this year. That fact alone should make it obvious that Anand Giridharadas is onto something in his new book, "The Persuaders: At the Front Lines of the Fight for Hearts, Minds, and Democracy." As he put it in a tweet promoting an excerpt in the Atlantic:
A lot of people -- well-meaning and malevolent ones alike -- want you to believe that trying to change minds is futile.
They are wrong.
