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Marie Claire
Marie Claire
Lifestyle
Mischa Anouk Smith

How Dakota Johnson’s Style Went From Indie Darling to High-Fashion Hollywood Vamp

Dakota Johnson attends the Gucci Seoul Cruise 2024 fashion show at Gyeongbokgung Palace on May 16, 2023 in Seoul, South Korea.

Cast your mind back, if you will, to 2010, a time when Christian Grey hadn’t yet been unleashed upon the world and Dakota Johnson had blonde hair and no fringe. Even then, Dakota Johnson wasn’t exactly an ‘unknown’—her parents were ’80s Hollywood royalty, and her grandmother is Tippi Hedren, one of Hitchcock’s famous blondes and the subject of a biopic, The Girl, featuring Sienna Miller. But still, in those halcyon days of the internet, she wasn’t the Hollywood behemoth she is today either. Naturally, this was reflected in her clothes, which, going off Getty alone, largely consisted of black skinny jeans tucked into pirate boots and wafty peasant blouses. There was also a lot of dangly jewellery and billowy batwing sleeves—the girl liked a drape!

I am—without disclosing too much information—around the same age as Dakota Johnson, so I remember this time all too vividly. While it might not look it to today’s eye, Dakota Johnson circa 2010 was dressing like the coolest girl in your uni town, with just a smattering of Effie from Skins—tousled hair, alabaster complexion—to really set things off.

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