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Evening Standard
Evening Standard
Lifestyle
Jamie Collinson

How could a racist rap robot really be the music industry’s great new hope?

Factory New/ Capitol Records

(Picture: press shot)

Last month an AI rapper called FN Meka was dropped by Capitol Records, a mere ten days after it was signed. The project had been launched in 2019, amassing 1 billion views on Tik Tok and half a million Spotify followers – key lures for labels.

It was created by Factory New, and its co-founders Anthony Martini and Brandon Le. Capitol whipped up the usual publicity for the signing. But there was a problem – the whole thing was, at best, rather racially insensitive.

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