The media world we live in is changing dramatically. Before the advent of the internet, large corporations managed the distribution of sports and music content. Sports were distributed exclusively through TV networks programmed by cable companies, packaged into bundles, and sold to end users. Music distribution was controlled by labels.
Part of the original promise of the internet and the advent of streaming was the disintermediation of these companies. But that did not really happen. Instead large internet giants (like the FAANGS) set up media platforms for aggregating digital content. Nearly all creators or influencers use these internet giants to distribute their content and build their audience.
