
Daniel Ashville Louisy has loved building since day dot. While other children played football in the park, he went on the hunt for hydraulic rams. His zeal never wavered. As an adult, he started a construction business. But his passion could not be contained – so he started sharing his world online.
Today, 130K Instagram followers and 460K YouTube subscribers lap up his videos where Ashville, in typical ebullient form, waxes lyrical about growing his fleet of lorries or building a concrete diving board. One, titled ‘A Day In The Life of a Construction Entrepreneur’, has clocked some 2.5mn views.