When CEOs put out statements about a pressing challenge facing the world, their stakeholders listen, carefully. When they don't speak out, some say their “silence is deafening.” Likewise, business action can be one of the greatest levers of societal change, but acting the wrong way can cause enormous harm.
Corporate leaders are experiencing this challenge acutely now, amid the crisis that began with the Oct. 7 Hamas attacks on Israel. What to say, what to do, what to avoid? How will company statements and actions be received, and how will they impact staff, customers, the business, and the world? What can and should you do as an impact-driven business leader?
