
Coles 360 recently announced a new partnership to "supercharge" its retail screens with out-of-home ad tech provider Broadsign with the hopes of providing a unique, impactful, and measurable omni-channel media solution.
Broadsign will help further enhance the Coles 360 network of digital screens at the front of its store. The partnership will enable Coles to schedule, manage, and deliver compelling content and advertisements across its network of retail media displays.