For Coca-Cola to take full advantage of the wave of innovation coming from advancements in artificial intelligence, the beverage giant’s leadership team had to be aligned on their AI playbook.
In January 2023 the producer of Dasani water, Fairlife milk, and the namesake Coke brand created a cross-functional “digital council,” which is composed of several senior leaders who came together to get a full inventory of all digital capabilities that were being utilized across the company, including AI.
