Style‑obsessed shoppers around the world are flocking to an 85‑year‑old handbag classic. This month, Tapestry said its flagship Coach brand saw sales rise 29% last quarter, growth that would make any new brand jealous. Even better: The leather goods brand’s appeal with Gen Z shoppers is a key ingredient to this success.
Coach, which started life as a wallet and billfold maker in New York in 1941 and is now a handbag and leather goods behemoth, has found favor with younger shoppers who can’t afford an Hermès bag or a Louis Vuitton briefcase but still want a well-made, fashionable handbag with a recognizable brand name. The bulk of Coach handbags are priced between $300 and $700 apiece, well below the prices of top luxury brands—making it possible for some customers to buy several bags.
