Since November 2025, commuters at Southwark tube station in London have been passing walls lined with vintage-style posters parodying oil and gas advertising, instead of ads promoting flights or energy companies. One 1950s-style poster shows a woman holding a small yellow aeroplane as if it were a cigarette; another has the slogan: For a quicker climate crisis use … Fossil Ads.
This visibility and attention to the climate crisis is welcome. But with more campaigns competing for attention – often with conflicting messages – the effect can quickly become overwhelming. Messages designed to raise awareness or inspire action also trigger ad fatigue.
