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Fortune
Fortune
Alan Murray, Jackson Fordyce

How Chipotle CEO Brian Niccol has turned the business around

(Credit: Photograph by Maggie Shannon for Fortune)

Good morning.

The last few years have been tough for restaurants. But Chipotle CEO Brian Niccol turned adversity into virtue, engineering one of the great business turnarounds of our times. In 2015, Chipotle became the punchline of jokes after a heavily publicized E. coli outbreak. But since Niccol took over in 2018, the company’s revenues are up 77%, and the stock price is up almost 400%. One of his pro moves: a second kitchen for takeout, to preserve the in-restaurant experience as takeout boomed.

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