Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I’m slightly startled when I get a message asking if my son still needs school shirts a few hours after browsing for clothes for my children.
Personal messaging is part of a strategy used by advertisers to build a more intense relationship with consumers. It often consists of pop-up adverts or follow-up emails reminding us of all the products we have looked at but not yet purchased.
