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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

How CeraVe became the hottest name in Gen Z skincare

TikTok Pam Marshall United States TikTok Shop

Take a peek in any Gen Z’s bathroom cabinet these days and there’s one brand you’re almost guaranteed to find: CeraVe.

For a certain age group, it’s requisite. It’s almost as if it’s government mandated. Anyone who attended a music festival this summer would have noticed its telltale white, medicinal packaging littering the shower talls. And if you’ve been looking into gifting for the 12-27 range this Christmas, chances are there’s one skincare brand that keeps cropping up.

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