Australians love a rough-and-tumble outback hero, but perhaps not as much as the rest of the world, whose first introduction to the continent came via Paul Hogan's Crocodile Dundee or the cheeky Crocodile Hunter Steve Irwin.
For evidence, look no further than Tourism Australia ads in decades since or Irwin's posthumous star on the Hollywood Walk of Fame.
After Irwin's death and Hogan's star faded, the world has been waiting for Australia's next big outback export.
