Black Friday kick-started the Christmas shopping period today as consumers flocked to stores in person and online to bag the best deals. It's one of the biggest shopping events of the year, with discounts across retailers big and small, running through to Cyber Monday (November 28).
This annual America tradition notoriously evokes pandemonium across the pond, but Wales is not immune to some queues. There have been chaotic scenes in Cardiff on Black Friday in the past - including the infamous scuffles in a Tesco store in 2014, which the police were called to.
This year, Black Friday coincided with Wales' clash with Iran at the World Cup. You might have thought our heart-breaking loss would have dampened the Black Friday frenzy in the capital. But when we popped into the city centre at around lunchtime, the opposite seemed to be true.
