Before COVID, the winter sports tourism industry was worth over €70 billion (£58.2 billion) a year globally, with ski resorts expanding across the world. The pandemic then led to a stark decrease in visitor numbers, with a major impact on revenues and livelihoods.
Resorts in France were dealt a further blow in mid-December 2021 when all non-essential travel from the UK was banned in the wake of the surging omicron variant.
