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Sports Illustrated
Sports Illustrated
Sport
Jimmy Traina

How Can Major League Baseball Be So Awful at Marketing?

1. I fully understand that the Major League Baseball schedule release is never going to be a big deal since there are 162 regular-season games, interleague play is no longer special and because baseball is a regional, not a national, sport.

However, that doesn’t mean baseball should go out of its way to completely bury its schedule release. Did anybody even know the 2026 schedule was going to be announced on Tuesday?

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