Tommy Fury vs Jake Paul has piqued the interests of fans across the world whether you like it not - and is set to get underway in just under two hours.
Paul, a YouTube star, has thrust himself into the deep end of boxing by opening his professional boxing account eight fights ago - winning every single one. Taking on retired UFC duo Anderson Silva and Tyron Woodley - the latter twice - and winning all three fights, there is evidently something there within the internet celebrity.
Fury, though, is out for revenge. Paul has bad mouthed him after Fury twice cancelled the fight; the first being due to having a broken rib and the second being down to visa issues failing to enable him access to the USA. Despite the prowess of his brother Tyson, this will be the first time that he has fought a professional, active boxer - and with his family threatening to disown him should he lose, the stakes are twice as high for the 23-year-old. Here is everything you need to know about the looming clash which goes beyond the sport as punters young and old are primed to watch.